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Marketing Officer

Job Description (English)

The Marketing Officer will be responsible for brand focused and customer driven marketing strategies. This will include trade & promotion activities, social media, influencer management, brand standards management, new openings/events, partner collaborations and all related omnichannel requirements to the brand (or brands). 

  • Development and implementation of customer focused Omnichannel strategies, aligned with the brand’s guidelines, DNA and identity
  • Developing and maintaining excellent level of corporate and Brand image through all the company’s activities and TTL communications by developing and executing annual marketing plan that contains marketing goals, strategies and tactics
  • Developing and managing all marketing materials for agreed marketing plan and ensure successful implementation
  • Building cross-channel marketing and communication campaigns covering all areas of the on and offline mix: CRM, advertising, SEM, social, affiliates, partnerships, and PR
  • Developing full marketing and communication mix and implementing seasonal strategies that will deliver set corporate marketing objectives
  • Manage Social Media and all other online communications, including customer responses and promotional campaigns
  • Execution of Communication Plans: carryout annual action plans with all stakeholders (internal/external) across all needed channels (websites development and updates, content management, mobile apps, Social Media etc.) for all types of activities such campaigns, promotions, sale days.
  • Stakeholders & Resources Management: manage the relation between involved teams internally with all departments to assure best work flow and externally with all types of resources such as digital, web developers, apps developers, designers, research, studies, etc. to assure proper action plans’ execution
  • Internal/External Communication Plan: assist the head of department in designing and forming, the annual action plans based on business objectives with all needed communication instruments such as (websites development and updates, adv. and e-commerce, content management, mobile apps, etc.)
  • Reporting: provide needed reports on budget spending, projects’ progress, campaigns and activities performance on agreed basis (monthly, semiannually, annually, per season, per brand and per activity).

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